Strive for green

Part of the campaign I’m working on right now involves producing a couple of videos to introduce our initiatives. As we have been looking for motivation, I found the following video particularly good:

A new focus for Strive for green: green marketing.

I was recently hired as a full-time environmental specialist by a company that provides online services for several thousand businesses (at this point, I’m keeping the company name a secret as the project is not officially launched yet). Their clients range from large retail stores to coal companies to hospitals. I have been tasked with directing the creation and launch of environmental initiatives for the company.

In recent years, we have all seen a flood of “green” painted over everything as companies try to ride the wave of corporate environmental responsibility. I for one, think it is great that companies realize the importance of being more environmentally friendly in order to be competitive in today’s marketplace, but many companies are only environmental in outreach and not in action (i.e. they greenwash). Greenwashing can truly help a brand in the short term, but once it is discovered that the environmental benefits are not real, the brand and the company will lose invaluable credibility. So as a dedicated environmentalist and a wise businessman, it only makes sense for me to pursue initiatives that really will make a difference and pursue a worthy cause.

As I work on this project, I will include updates in the category “Green Marketing.” It is my hope that projects like mine will be the beginning of a much larger corporate move towards sustainability.